Brush designed to remove period debris vanishes from internet following criticism from gynaecologist
The brand's store has disappeared, along with their social media presence.
A brush designed to "remove period debris" has vanished from the internet after the invention was met with criticism from gynaecologists.
The rubber, bristle-less brush is intended for use daily during menstruation to remove period blood from the vagina.
According to a now deleted Instagram post from a company called Blossom Brush, the brush when added to your menstrual routine can help users "feel more fresh" and "make periods more manageable."
Taking to Twitter, gynaecologist Dr. Jennifer Gunter slammed the product as unnecessary and harmful.
"Every day it seems as if someone comes up with a new and thoroughly unnecessary, yet harmful vaginal cleaning product marketed as empowerment," she said. "I present to you today’s entry."
The business model for the company is a monthly subscription service. The brush is intended for use during one menstruation cycle, with their intention to send subscribers a new brush each month for $20 (€17.50.)
That was until they removed their online store and deleted their social media accounts, appearing to double down on their intentions to market the product further.
In response to criticism, the brand posted a statement to their now deleted Instagram account.
They said it released the product "with good intention," and do not believe that anyone has a "dirty vagina."
"Here at Blossom Brush we developed a medical grade, silicon rubber brush that we brought to the market with good intentions," they began.
"The benefits have included less usage of tampons and a reduction in the number of days a woman required feminine hygiene products."
"We do not believe that any person has a 'dirty' vagina and we wish to work with the gynaecological community and people who have periods to understand how to appropriately provide women with a new choice in their menstrual management."
The product received such backlash due to potential harm to the vaginal eco-system, as well as the fact that vaginas are a self cleaning organ.
Dr. Jennifer said that cleaning inside the vagina, even with water, is not good for the body.
"Cleaning inside the vagina in this way is associated with an increased risk of damaging the vaginal ecosystem and increasing the risk of STIs if exposed," she explained, adding: "As an OB/GYN I would never recommend it."