WATCH: Aimée releases empowering music video for new single Naked
The pop star penned the track about finding the confidence to be vulnerable.
Aimée has released an empowering music video for her brand new single Naked.
The song is the final release from her debut EP Confession.
Upon its release, in March, the EP jumped to the number one spot in the iTunes Pop Album Chart while also reaching number one in the overall iTunes Album Chart.
Confession also featured her hit pop anthem Don’t Call Me Pretty, a track that received global radio support.
Aimée’s latest release Naked is a candid and confessional song that recognises the terrifying experience of having to be vulnerable in our relationships.
Explaining the inspiration behind the song, Aimée said she composed the lyrics about finding the confidence to show your flaws.
“I wrote this song about finding the confidence to be vulnerable in a relationship and to break down your barriers," she said.
"It’s about finding someone who can see right through you, despite the walls you build. That person can see the flaws that you try to hide, but somehow loves you anyway."
Amid the confusion and upheaval of life during the COVID-19 lockdown, Aimée said that the song took on a dual meaning, one of self-acceptance, embracing and loving ourselves regardless of what we might perceive to be our own downfalls.
"This is a time when people may be feeling less confident, more insecure and struggling to stay motivated with everything that is going on."
"This song speaks to every single person that feels this way and lets them know they are not alone and that they should feel beautiful just as they are," she said.
The music video for the song, which features more than 20 of Aimée's fans, was shot by each participant with artistic direction from the singer.
“I asked for them to send me videos of themselves talking about their vulnerabilities and sharing their insecurities. I was not expecting the response, I was blown away."
"I then sent them all a tutorial on how to shoot their shots, talking them through how to do it from home," she said, explaining the process.
"It exceeded all of my expectations. Hearing people's stories and seeing all of their beautiful faces inspired me in a whole new way."
The video depicts women as they slowly remove their clothes and make-up in an empowering message about being vulnerable.
“I decided to create a video that speaks to every single person that feels this way," she explained.
"To let them know they are not alone and they should feel beautiful just as they are. Take away the makeup, take away the layers and love yourself completely Naked!"
She hopes the video will inspire others to accept their insecurities and to love their perceived flaws.
Aimée recently featured on Irish Women in Harmony - a charity single in aid of SAFE Ireland, recorded by 39 Irish female musicians including RuthAnne, Soulé, Erica Cody and Wyvern Lingo.
The song, a cover of The Cranberries' hit Dreams, managed to raise €215,000 for domestic abuse support services.
Just this weekend, the Dubliner performed on Songs From An Empty Room, a televised charity concert in aid of Minding Creative Minds and the Association of Irish Stage Technicians (AIST) Hardship Fund.